Archive for the ‘Case Study’ Category

There’s an awful lot being discussed these days in regard to the marketing of a University or College.

Pinterest: http://targetx.com/facebook-without-the-whining/

Facebook: http://www.eduniverse.org/facebooks-new-feature-groups-oberlin

All good subjects (and including others, such as the use of online video,  other social media platforms to recruit and retain, etc.) and it’s important that institutions pay attention to the ever evolving landscape.

Often what gets lost in the swirl of all of the new media platforms available to .edu marketers is in fact the most important issue: your school’s brand.

What is your school’s unique proposition? What makes it special as compared to other schools your prospective students may be considering?

As competition continues to increase for new students it’s more and more important that a school identify and own a unique brand position.

Colleges take the competition among high school seniors for slots at their schools very seriously. Over the years, many schools have altered their recruiting tactics to fit the market. How? By turning themselves into brand names. via Peterson’s College Search

We’ve worked with school’s that have tackled this issue and built a unique online experience that tells their story in a user-friendly and unique fashion.

The NYU Stern School of Business is a great success story. We worked with them to develop their brand proposition, “Possible”, and their school website reflects this unique positioning. NYU Stern can now say that they are the one school that allows students to experience the richest environment for learning business in the country by their commitment to four values:

Academic Excellence, Collaborative Community, IQ + EQ, + The Energy of a Global Hub NYC) = “Possible”

So when you are building your schools new site, always remember that in addition to sorting through the opportunities to engage with potential students (and faculty) that you also need to have a unique, differentiating, and engaging Brand platform.

http://www.stern.nyu.edu/

We are proud to announce that we have just helped launch a new online presence for QuantiaMD.

www.quantiamd.com

QuantiaMD is a free resource for physicians and residents available both online and on your smartphone. It provides access to quick, short, narrated power point presentations that are thought provoking and sometimes even fun.

QuantiaMD helps physicians form a global community, inspired by one another. Hundreds of thousands of physicians have already returned to the heart of medicine, interacting with colleagues and researchers; sharing ideas and building expertise; and doing what they went into medicine to do – help patients.

Digital Pulp has worked with QuantiaMD over the past several months to design, develop, and now launch, a new web presence which allows for a seamless and easy-to-use experience which will help participating physicians to find the information they need.

We are proud to announce that we have just helped launch manaba in the U.S.

manaba is a new generation learning system developed in Japan. Digital Pulp designed and developed the website, the corporate identity (logo), a collateral system (including sales materials), the brand launch video, and much more.

http://www.manabalearning.com/

manaba is much more than just another learning system, it’s the next generation. manaba embodies the joy of learning: empowering teachers to become personal coaches; encouraging students to share with and inspire each other; enabling communities to blossom.

Wonderful clients to work with, and a special organization. All of us at Digital Pulp wish manaba much success.

We are very proud to announce the launch of a new streamlined and socially connected mobile experience for ChildFund International!

http://m.childfund.org/

So take out your mobile phone, click around and don’t forget to “Text a Gift”. More about this exciting launch from the those behind the work…

Pauline, Marketing Director says: “We’ve helped ChildFund establish a strong presence for the mobile audience, and they can now take advantage of ‘text-to-give’ as a new channel for fundraising.”

Cynthia, Director of Communications says: “We know our supporters are committed and passionate about helping children around the world, and this mobile site provides them with portable access at all times. They can share information with others through the site and if they are moved, they also can donate quickly and easily. Best of all, the site provides direct access for those who have decided to commit to sponsoring a child.”

Shirley, Digital Producer says: “I love that we were able to use content, message, and technology to deliver a unique experience and potentially open up ChildFund to new audiences.”

Laura, Marketing Director says: “The mobile site looks great! Wow!”

Special thanks to the ChildFund marketing team as well as Shirley, Pauline, Katherine, Stuart, Jeff and Josh for their beautiful execution. Amazing effort all around!

Verisk Health is a true innovator in providing risk assessment and predictive modeling tools to the global healthcare industry.

We’re excited to announce that Verisk Health has launched a new web site (http://www.veriskhealth.com) that tells the story of its innovative products and services in a engaging and colorful way.  The home page features a randomly fluctuating series of lines representing the changing landscape of healthcare and the theme of bringing clarity to complex data, which underlies the Sightlines suite of products. The new web site also features case studies, the Perspectives Blog and a wealth of information for a diverse set of healthcare industry audiences.

Digital Pulp worked with Verisk Health’s marketing team to craft a message and creative concept that articulates the company’s brand online and to extend the brand to the company’s offline materials, ranging from corporate and product brochures to business cards and presentation templates. More from the team behind the effort…

Trish, Marketing VP, Verisk Health says: “Digital Pulp really dug in to grasp what we do and what we wanted to say. Their ability to listen and understand and then translate that visually and narratively into a strong web presence is what really sets them apart.”

Doris, Senior Producer, Digital Pulp says:  ”With healthcare reform dominating the headlines, it was exciting to work with a company that has real answers and can so clearly help to make a difference in the industry.”

Kiu, Graphic Designer, Digital Pulp says: “Bringing a great brand like Verisk Health to life on the Web and extending the visual signature to all of their corporate materials was a challenging and interesting experience.”

All we can say is thank you to the Verisk Health marketing team for the opportunity and congratulations to Doris, Kiu and Susan for crafting a new message and image to match the innovative products and thinking at Verisk Health. Amazing!

Have you felt pressure when sitting in the salon chair to explain your entire hair history in just a few short sentences? Well rest easy. Redken has just launched The Art of Consultation…

http://www.redkensalon.com
(Redken pro account required; Click “My Clients” to start consultations)

This new online client profiler system gives Redken stylists enhanced tools to interact with their clients before they walk through door and sit down in the salon chair. This new tool allows stylists to create custom hair plans and record individual hair needs, track appointments, formulas, retail purchases for each individual client and keep all this information available to them long after the appointment has ended.

“The tool has taken offline printed manuals, tear sheets, loads and loads of paper and brought them to a new dimension online. The usability is fantastic and more robust then our offline product. DP has taken a very complicated process and created a user experience that allows my customers to easily use this tool with out much explanation.” - Matt Courtney, Director Web Production & Design, Redken 5th Avenue NYC

“Being able to store client information in one, user-friendly place, is imperative to the stylist fully utilizing the Redken Art of Consultation system. The fact that they can also send out the Client Profiler Form prior to the appointment, saves the stylist and the client time in the end.” - Marketing Team, Redken 5th Avenue NYC

Many thanks to Matt and the Redken marketing team as well as Sam, Stuart, Josh, and Justin for all their engineering efforts!

Digital Pulp and Bausch + Lomb have come together to launch the biggest product innovation in the category within the last decade online… BiotrueTM.

The digital brand experience begins with an interactive website that creates immediate energy around the Biotrue brand through animation and storytelling. Particularly the World of Bio-inspiration encourages both consumer and professional audiences to interact with and discover what products, like Biotrue, are inspired by nature.

Videos and interactive graphs are abundant throughout the site enhancing the user’s experience as they explore what makes Biotrue truly unique. Awareness is being generated online with dynamic banner ads and coordinates beautifully with TV and PR efforts in cities across the U.S. More from the team behind the work…

Chris, Senior Brand Manager, B+L says: “Congratulations on the launch of Biotrue.com!!! Thanks for all of your hard work in getting this spectacular site up and running. Your team continues to deliver exceptional work.”

Susan, Senior Account Manager, Digital Pulp says: “In a category that is known for low consumer engagement, the Biotrue brand and site break the mold. It’s exciting and engaging from the first moment the site intro starts to play!”

Gene, Creative Director, Digital Pulp says: “The site presents a great balance of brand experience and elucidation, giving visitors both product and category information. From the multimedia introduction to the interactive world of bioninspiration, Biotrue.com delivers.”

Thank you to B+L marketing team for the opportunity to do something so wonderful. And many thanks to all the talented DP team members who had a hand in the strategy, planning, design and development. What a nice result.

What better way to appreciate the creativity and energy of Emerson College than to engage with its students, faculty, and alumni online? That was the driving concept behind Emerson College’s new web presence, which made its debut this past month.

Virtually every page of Emerson’s new website includes related videos and links to the College’s Facebook, YouTube, Twitter, Flickr, and ProArts Connect portals. Visitors can participate in the community within those sections and also by reading and commenting on the numerous blogs throughout the website. More from the team behind the work…

Andy, VP for Communications and Marketing says: “As the only college in America focused exclusively on communication and the arts, our goal was to highlight the community’s creative vision and outgoing personality by showcasing the work of Emerson’s students, faculty, and alumni.”

Marta, Web Content Developer says: “While the most critical function for any college’s website is to provide information, we also wanted to create ways for our visitors to participate in conversations, hear directly from Emersonians, and as much as possible, experience Emerson live.”

Erika, Senior Producer says: “Emerson College has many talented students and providing them with a means to showcase their work in a fun an innovative way, Emerson Live, was very rewarding.”

Dan, Developer says: “I really enjoyed building the home page main feature area. It was especially fun collaborating with our design team to achieve the impact of a flash feature while using only javascript, HTML, and CSS.”

Special thanks to the Emerson communications team as well as Chris, Erika, Katherine, Kiu, Dan, Alex, Ryan, Alexander, James and Josh for bringing the site to life. Nicely done.

After many months of strategy, design, development and extensive user testing in all phases of the project, the new interface for IEEE Xplore Digital Library is now live!

We started with an incredible research tool that delivers full text access to over 2.5 million documents of the world’s highest quality technical literature in engineering and technology and added a new interface with a lighter design, interactive elements and improved search capabilities to give researchers more results with less effort. We are very proud to support the world’s leading professional association for the advancement of technology as they look to continually improve the research experience.

Take a look… http://ieeexplore.ieee.org/Xplore/guesthome.jsp

“What I love about the new IEEE Xplore is that it not only represents a major milestone in the evolution of IEEE’s flagship content delivery platform, but is a great example of IEEE delivering on its mission of “Advancing Technology for Humanity”. – Prakash @ IEEE

“The new site provides a clean, simple interface with robust search capabilities enabling easier discovery of articles and a smarter research experience.” – Casey @ IEEE

“IEEE Xplore provides some of the world’s most influential engineers with intuitive tools and workspaces. Working closely with IEEE to fulfill on this mission has been a privilege and we look forward to future rollouts. Stay tuned.” – Erika @ Digital Pulp

A special thanks to the Digital Pulp team for their tireless work and to IEEE for taking it the last mile!

As a not-for-profit organization, the Visiting Nurse Service of New York is dedicated to the care of patients and support of caregivers. VNSNY is proud to announce A Day in the Life, a new blog to support caregivers in New York City.

While the technology is straightforward, blogs whither or thrive on the quality of content. VNSNY spent a good deal of time finding just the right bloggers with the passion to write about what caregivers in New York face everyday. The team they’ve assembled includes nurses, physical therapists, hospice volunteers, and other working health care professionals, each offering deep and personal insights from within the field.

Rachel Garrett at VNSNY helped launch the blog. “I love that A Day in the Life provides our experts with a platform to talk about the hard-hitting issues with which every caregiver grapples. Whether the topic is children dealing with tragedy or the challenging decision to put an aging parent into Adult Day Care, our blog offers a place for our clinicians to draw you into their worlds and for New York City’s caregivers to get support.”

Are you a caregiver or know someone who is? Then this blog is for you. A Day in the Life: Caregiving Through the Eyes and Ears of VNSNY: http://blogs.vnsny.org/