In honor of Mother’s Day this coming Sunday, a few interesting facts about Mom’s and digital:
Mom’s are tech savvy (and love Pinterest): Our moms are actually more tech savvy than we give them credit for. In a recent study (http://www.babycenter.com/100_press-release-21st-century-mom-media_10365618.bc) researchers from Baby Center (http://www.babycenter.com) and Nielsen found that Moms are the new force in technology, becoming early adopters of the latest tech trends. Recently this was especially true in regard to the massive growth of Pinterest (http://www.sheknows.com/parenting/articles/958469/how-moms-can-use-pinterest).
Mom’s and blogging: Stay-at home moms have been blogging for several years now and the numbers are increasing annually. One in three bloggers are moms with the majority of bloggers being women according to previous Nielsen studies (http://blog.nielsen.com/nielsenwire/online_mobile/buzz-in-the-blogosphere-millions-more-bloggers-and-blog-readers) reported earlier this year.
Mothers have confessed to mobile-multi-tasking by browsing online content and chatting on the phone or sending text messages. In order to target this mass usage of moms on their mobiles, marketing campaigns are gearing more towards mobile ads. (http://www.adweek.com/news/technology/those-multitasking-smartphone-connected-tv-loving-moms-139710)
Brands love Mom’s: To honor moms of Olympic athletes, Proctor & Gamble has rejuvenated their Thank You Mom (http://www.youtube.com/user/PGThankYouMom) campaign online and will begin airing the commercials during the 2012 games.
With great love and admiration Digital Pulp would like to wish all of the moms in our lives a very Happy Mother Day! #thankyoumom
We spend a lot of time thinking through our clients’ needs and developing custom software solutions that enable them to communicate better and connect to their audience with less effort and more results. But not everybody can work with a digital agency to architect their ideal application, and sometimes it’s people whose work matters most that have the least resources to acquire digital tools. Teachers often fall in that category.
That’s why we love to see off-the-shelf tools that make educators’ work easier and more productive…and cost nothing. Just look at all the great ways a teacher can use Pinterest to help enrich their students’ experience. Each one of the capabilities in this infographic might have been on an individual teacher’s wish list, and now all these powerful features been served up on a silver platter to anyone who wants them.
So much of student work now happens online, and methods for aggregating content are key to enabling teachers to steer their class’ conversation. The way Pinterest allows easy group sharing and commenting is perfect for instantaneous presentation and collaborative research, and the visual paradigm makes any content lively and inviting for the class.
It’s no wonder that Pinterest has gone from a prototype in 2010 to become the #3 social network in the country, and we’re glad that such a robust tool is finding its way into the hands of teachers. (It’s just too bad that kids under 13 aren’t allowed to pin!)
Ever wonder how we got our name?
Well, it’s a bit of a long story. Our name is a combination of digital + print (we got our start in 1996 doing websites and print work…”Pulp”…get it?).
It’s also based on the medical definition of the tip of your finger. In 96′ this finger was only hitting a key board or drawing board. Today, the finger tip is at the center of our tapping, swiping, digitally centered world.
It’s rare to see agencies disclose how much they spend to advertise on behalf of a client or how its costs to advertise on a particular channel. So we were very intrigued to see Patrick Moorhead, Director of Emerging Media at Razorfish, disclose the following…
“An eight-week campaign for mobile media—which could be a combination of mobile display and text messaging—we’re probably talking about $250,000 to $300,000.”
Mr. Moorhead goes on to itemize the metrics used to measure success and discuss ROI as ‘Return on Innovation’ as an alternative to the traditional concept. We particularly agree with another statement of his that puts mobile “in the middle of the media ecosystem” as a connector between other digital and traditional marketing channels. Read full article here: Cost and ROI for Mobile Campaigns
Understanding how mobile can work as an advertising vehicle or marketing channel will depend on you business. If trends continue mobile will need to be a part of your 2011 digital strategy.
A recent article from MediaPosts revealed some astounding statistics about the digital link between students and universities:
“About 72% of college-bound high school seniors found a school’s homepage by searching online”
As a result NYU has put paid search at the center of their digital market strategy saying… “NYU runs between 50 and 70 campaigns simultaneously, focusing on specific keywords like bioethics, cinema studies, playing the double bass, dentistry or dramatic writing, as well as marketing for geography. Each campaign initially gets between 20 and 30 keywords. Croce-Galis reviews all campaigns every three days.”
And results that show… “About 85% of applicants who applying to NYU’s MFA programs come from Google ads”.
It great to see higher ed institutions using the digital medium so successfully to draw in prospective students. For more details read the full article from MediaPost at:
NYU Back To School: Higher Ed Search Terms Rise 42%
Looks like consumers have already ditched the scissors. New research shows that digital coupons are outpacing newspaper printed coupons 10 to 1. And, they’re being used by over 46 million Americans. The top category of coupons used for online purchases? Women’s shoes and apparel of course.
Digital Coupons Top Newspaper Printed Ten to One
We love Pew Internet and American Life Project for exploring the impact of the internet on families, communities and daily life. Back in January 2010, Pew Research Center reported that a whopping 74% of American adults use the internet. A most recent research report on Mobile Access in 2010 has some interesting findings:
“Nearly half of all adults (47%) go online with a laptop using a Wi-Fi connection or mobile broadband card (up from the 39% who did so as of April 2009) while 40% of adults use the internet, email or instant messaging on a mobile phone (up from the 32% of Americans who did this in 2009). This means that 59% of adults now access the internet wirelessly using a laptop or cell phone.”
For the full story visit Mobile Access 2010: Summary of Findings
Top activities for mobile and wifi laptop users include taking pictures and sending text messages. Could this finally be the year for mobile? We think so!
Our digital publishing clients are continually looking for new and better ways to monetize their content. Suggestions range from adding advertising to offering content up for syndication to 3rd parties for a fee. The most basic options are always discussed… do we add registration or even a paywall?
This is a big decision and should be driven by data. But few publishers who have made the leap from free to pay record or release the impact on their business. Until now. The UK Times not only made the switch but is publishing their experiment and the effects of this decision on traffic and revenue.
It’s still early but here’s an excerpt of where they are from Experian:
So, its still early days, but the conclusion so far seems to be this: since it forced users to register in order to view its content, the Times has lost market share. However, this decline has clearly not been catastrophic and none of the paper’s rivals has particularly benefitted. Yet. The real test will come when people actually have to pay rather than simply register to view the Times’ content. When that happens we will of course provide some more analysis, so keep an eye on the blog and our Twitter feed for updates.
Read more at: Times paywall: initial data and analysis
