Digital Pulp Blog » apple

Who’s on line for the new iPhone 4? Our Gene Lewis.

sblecher — Thu, 24 Jun 2010 14:02:34 +0000

Apple has done it again. The lines stretched for miles (well, not miles but you know what we mean) in front of Apple stores across the country. All were in wait for the opportunity to walk away with the new iPhone 4. Our own Gene Lewis (@glewtion) was up at 5:30am on the corner of 14th st and 9th ave in New York City along with 400 hundred others looking to buy the new phone.

Curious? See more at CNet’s live blog.

Adobe Sends “Love Note” to Apple

sblecher — Fri, 14 May 2010 15:18:16 +0000

A fued between Adobe and Apple has been brewing for awhile and has finally come to blows with a blistering attack from Apple CEO, Steve Jobs followed by a very expensive ad campaign from Adobe.

Adobe with 98% penetration of PC’s connected to the net should have big influence but Apple’s choice to not support Flash on the iPhone or iPad could signal the beginning of the end. Provided HTML 5 gains steam on the web and users move to mobile devices for more of their internet information and fun.

The stakes are high since 75% of online videos are wrapped in Flash. Digital marketer’s are already posting videos to YouTube to compensate for iPhone users. We’ll see how this all shakes out. To read more…

Steve Job’s letter to Adobe: Thoughts on Flash
Adobe’s Ad Campaign Response: We Love Apple

Apple’s iPad… Where’s the Revolution?

sblecher — Thu, 28 Jan 2010 18:53:06 +0000

Yesterday the buzz in the office was off the charts. Schedules were rearranged, pizza was ordered, and speculation was at an all-time high. What new digital revolution was Apple going to announce??

We gathered around the conference room table and watched “live blog” sessions from both engadget and gizmodo to ensure no details of the report were missed. As each feature of the new “iPad” was unveiled, we’d brainstorm ways that someone could use this “magical, revolutionary” device.

Someone else, that is. Maybe not us. We didn’t see much that made us want to queue up in the line that’s probably already forming around the SoHo Apple Store to buy this thing. Where’s the revolution?!?

Josh, a lead developer at DP, offered a great answer: the iPad (like the iPhone before it) is a device, sure — but more than that, it’s a platform that allows creative software developers to do things that couldn’t be done before:

The #1 comment on the iPad so far seems to be that it’s “just a big iPhone.” People say this like it’s a bad thing; I think it’ll end up being the selling point. The beauty of the iPhone was never in its form factor or its engineering…. The iPhone has been a three-year course in new modes of user experience. The best apps are those that solve the device’s size restrictions with elegance. Now that the designers and developers who brought out the best in the iPhone have some room to play, we’re going to see the same innovation applied to a whole new class of apps that approach the functionality of traditional desktop software. The iPad’s potential is as a platform, not a device.

(I totally hate the name, though.)

The iPad is here (or will be in March, anyway). But the real revolution is still to come, in the form of new applications that you’ve only just started to imagine…