Digital Pulp Blog

The consumer Web site for Bausch & Lomb’s Multi-Focal contact lenses was recently awarded a “Best in Class” honor in the Healthcare category of the 2009 Interactive Media Awards (IMA). The site, at www.goodbyereaders.com, was honored for its feature functionality, usability, cross-browser compatibility, design, and overall content.

The prestigious “Best in Class” award is the highest honor bestowed by the IMA. It represents the best in planning, execution and overall professionalism of a Web site. In order to earn this award, www.goodbyereaders.com had to successfully pass through a comprehensive judging process, achieving high marks in all judging criteria. The Bausch & Lomb Multi-Focal site, created by web design and development firm Digital Pulp, scored a total of 482 points out of the maximum of 500.

“As the leader in multi-focal contact lenses, we felt that it was essential for us to educate patients and help eye care practitioners communicate the many advantages these lenses provide,” says Lisa VanDeMark, vice president, Brand Marketing, U.S. Vision Care. “Not only has the Goodbye Readers campaign and web site led to double-digit sales increases for the Bausch & Lomb multi-focal business in the U.S., but we’ve also received an abundance of positive consumer sentiment testifying to the lifestyle benefits of these lenses.”