Digital Pulp Blog » Bausch & Lomb

BiotrueTM: Inspired by Nature

sblecher — Tue, 29 Jun 2010 13:00:11 +0000

Digital Pulp and Bausch + Lomb have come together to launch the biggest product innovation in the category within the last decade online… BiotrueTM.

The digital brand experience begins with an interactive website that creates immediate energy around the Biotrue brand through animation and storytelling. Particularly the World of Bio-inspiration encourages both consumer and professional audiences to interact with and discover what products, like Biotrue, are inspired by nature.

Videos and interactive graphs are abundant throughout the site enhancing the user’s experience as they explore what makes Biotrue truly unique. Awareness is being generated online with dynamic banner ads and coordinates beautifully with TV and PR efforts in cities across the U.S. More from the team behind the work…

Chris, Senior Brand Manager, B+L says: “Congratulations on the launch of Biotrue.com!!! Thanks for all of your hard work in getting this spectacular site up and running. Your team continues to deliver exceptional work.”

Susan, Senior Account Manager, Digital Pulp says: “In a category that is known for low consumer engagement, the Biotrue brand and site break the mold. It’s exciting and engaging from the first moment the site intro starts to play!”

Gene, Creative Director, Digital Pulp says: “The site presents a great balance of brand experience and elucidation, giving visitors both product and category information. From the multimedia introduction to the interactive world of bioninspiration, Biotrue.com delivers.”

Thank you to B+L marketing team for the opportunity to do something so wonderful. And many thanks to all the talented DP team members who had a hand in the strategy, planning, design and development. What a nice result.

Interactive Demo: Test drive the power of the Multi-Focal Lens

sblecher — Wed, 26 Aug 2009 20:01:14 +0000

See how Bausch & Lomb Multi-Focal contact lenses provide all-distance vision with our interactive demo. Using a combination of video and perspective Digital Pulp demonstrates the power of this new graduate lens that lets your eyes focus seamlessly and comfortably: near, far and in between.

Check it out at: goodbyereaders.com

DMNews: Bausch & Lomb eyes youth with high-priced online push

sblecher — Mon, 13 Jul 2009 16:37:29 +0000

“Rochester, NY-based Bausch & Lomb kicked off a multimillion-dollar online marketing campaign on June 26 promoting the US launch of its SofLens daily disposable contact lenses to 25- to 34-year-old consumers. Campaign elements include banner ads, paid search, site sponsorships, content partnerships and a dedicated microsite. Digital Pulp handled the creative, and Ionic Media handled media.”

Read the full article >

DMNews: Bausch & Lomb eyes 25- to 34-year-olds with multimillion dollar online push

sblecher — Fri, 26 Jun 2009 17:41:42 +0000

“Rochester, NY-based Bausch & Lomb on Friday announced the kickoff of a multimillion dollar online marketing campaign to promote the US launch of its SofLens daily disposable contact lenses to 25- to 34-year-old consumers. Campaign elements include banner ads, paid search, site sponsorships, content partnerships and a dedicated microsite. Digital Pulp handled the creative, and Ionic Media handled media.”

Read the full article >