Posts Tagged ‘blog’

Blogs take effort and sustained effort at that. You’ll need to “feed the beast” weekly if not daily so it’s more important than ever that your blog have the focus and purpose that comes from a well crafted digital strategy.

Have Vision
For some it’s projecting thought leadership. For others it’s creating a deeper emotional connection to readers. Clarity about your vision will make it easier to stay on course.

Be Valuable
Value can be felt in a number of ways. Are you comprehensive or a much needed filter? Do you offer perspective or unwavering objectivity? Define your value and readers will feel it throughout their experience.

Get Personal
Despite the ability to reach mass audiences, write for a single person. Writing for your ideal reader prevents filler content from watering down your blog and obscuring the highest quality posts.

Create Impact
Do you remember the last time you read something significant? It wasn’t necessarily what was said but HOW they said it. That’s your voice and critical to leaving a deep impression on new readers.

Make Connections
No blog is an island. You need readers and a way to generate activity. Comment on and post links to related blogs. When you demonstrate the caliber of your associations, bloggers of influence will share the love (and links) with you.

We hope these tidbits help. To get your blogging questions answered or for a more comprehensive blog strategy, we’re always here.

We’ve heard “I Think I Want a Blog” from almost every client and prospective client. Our first question is “why?”. Not because we don’t believe in blogs but we want to make sure it’s the right tool for the problem.

At DP, you’ll hear “the first problem is to figure out what the problem really is“.

With that in mind, we like to find out who we’re trying to reach and what we’re hoping to entice them to do. We then look at who’s doing it well in the category and outside of that circle. Sometimes competitors are stuck in the same rut so it’s good to hunt for innovative ideas from smaller groups, larger organizations and other industries. This is the research we love to do… there’s something very exciting about finding new ideas on the Web.

With our goals and opportunities in hand, we can then confirm that it’s a blog you need. And proceed to put in place not just the blog technology but a content strategy. The best brand identity and marketing plan will do nothing without the right content — content that uniquely speaks to your audience’s needs and aspirations today. The top chefs in the world say to start with simple and fresh ingredients and we agree. From there it is all about technique and infusing the raw elements with life.

So is your goal to… Promote your ideas? Express a point of view? Become a leader in the category? Drive traffic? Let’s start there.