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	<title>Digital Pulp Blog &#187; ChildFund</title>
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		<title>ChildFund&#8217;s Mobile Experience</title>
		<link>http://blog.digitalpulp.com/2010/09/28/childfund-goes-mobile/</link>
		<comments>http://blog.digitalpulp.com/2010/09/28/childfund-goes-mobile/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 13:00:43 +0000</pubDate>
		<dc:creator>sblecher</dc:creator>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[blackberry]]></category>
		<category><![CDATA[ChildFund]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[web site]]></category>

		<guid isPermaLink="false">http://www.digitalpulp.com/blog/?p=1289</guid>
		<description><![CDATA[We are very proud to announce the launch of a new streamlined and socially connected mobile experience for ChildFund International!
http://m.childfund.org/
So take out your mobile phone, click around and don&#8217;t forget to &#8220;Text a Gift&#8221;. More about this exciting launch from the those behind the work&#8230;
Pauline, Marketing Director says: &#8220;We&#8217;ve helped ChildFund establish a strong presence [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://m.childfund.org"><img class="alignleft size-full wp-image-1291" title="ChildFund Mobile Web Site" src="http://blog.digitalpulp.com/wp-content/uploads/2010/07/screenshot.cfmobile.jpg" alt="ChildFund Mobile Web Site" width="320" height="240" /></a>We are very proud to announce the launch of a new streamlined and socially connected mobile experience for ChildFund International!</p>
<p><a title="Mobile Site for ChildFund" href="http://m.childfund.org/" target="_blank">http://m.childfund.org/</a></p>
<p>So take out your mobile phone, click around and don&#8217;t forget to &#8220;Text a Gift&#8221;. More about this exciting launch from the those behind the work&#8230;</p>
<blockquote><p><em>Pauline, Marketing Director says:</em> &#8220;We&#8217;ve helped ChildFund establish a strong presence for the mobile audience, and they can now take advantage of &#8216;text-to-give&#8217; as a new channel for fundraising.&#8221;</p>
<p><em>Cynthia, Director of Communications sa</em>ys: &#8220;We know our supporters are committed and passionate about helping children around the world, and this mobile site provides them with portable access at all times. They can share information with others through the site and if they are moved, they also can donate quickly and easily. Best of all, the site provides direct access for those who have decided to commit to sponsoring a child.&#8221;</p>
<p><em>Shirley, Digital Producer says:</em> &#8220;I love that we were able to use content, message, and technology to deliver a unique experience and potentially open up ChildFund to new audiences.&#8221;</p>
<p><em>Laura, Marketing Director says</em>: &#8220;The mobile site looks great! Wow!&#8221;</p></blockquote>
<p>Special thanks to the ChildFund marketing team as well as Shirley, Pauline, Katherine, Stuart, Jeff and Josh for their beautiful execution. Amazing effort all around!</p>
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		<title>Have a mobile phone? Check out Childfund.org&#8230;</title>
		<link>http://blog.digitalpulp.com/2010/06/02/have-a-mobile-phone-check-out-childfund-org/</link>
		<comments>http://blog.digitalpulp.com/2010/06/02/have-a-mobile-phone-check-out-childfund-org/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 14:00:37 +0000</pubDate>
		<dc:creator>sblecher</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[ChildFund]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://www.digitalpulp.com/blog/?p=1127</guid>
		<description><![CDATA[
We are very proud to announce the launch of a new streamlined and socially connected mobile experience for ChildFund International!
http://m.childfund.org/
So take out your mobile phone, click around and don&#8217;t forget to &#8220;Text a Gift&#8221;. More about this exciting launch from the those behind the work&#8230;
Pauline, Marketing Director says: &#8220;We&#8217;ve helped ChildFund establish a strong presence for the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-1128 alignleft" title="ChildFund Mobile Web Site" src="http://blog.digitalpulp.com/wp-content/uploads/2010/06/screenshot.cfmobile.jpg" alt="ChildFund Mobile Web Site" width="320" height="240" /></p>
<p>We are very proud to announce the launch of a new streamlined and socially connected mobile experience for ChildFund International!</p>
<p><a title="ChildFund Mobile Site" href="http://m.childfund.org/" target="_blank">http://m.childfund.org/</a></p>
<p>So take out your mobile phone, click around and don&#8217;t forget to &#8220;Text a Gift&#8221;. More about this exciting launch from the those behind the work&#8230;</p>
<p><em>Pauline, Marketing Director says:</em> &#8220;We&#8217;ve helped ChildFund establish a strong presence for the mobile audience, and they can now take advantage of &#8216;text-to-give&#8217; as a new channel for fundraising.&#8221;</p>
<p><em>Cynthia, Director of Communications says:</em> &#8220;We know our supporters are committed and passionate about helping children around the world, and this mobile site provides them with portable access at all times. They can share information with others through the site and if they are moved, they also can donate quickly and easily. Best of all, the site provides direct access for those who have decided to commit to sponsoring a child.&#8221;</p>
<p><em>Shirley, Digital Producer says:</em> &#8220;I love that we were able to use content, message, and technology to deliver a unique experience and potentially open up ChildFund to new audiences.&#8221;</p>
<p><em>Laura, Marketing Director says:</em> &#8220;The mobile site looks great! Wow!&#8221;</p>
<p>Special thanks to the ChildFund marketing team as well as Shirley, Pauline, Katherine, Stuart, Jeff and Josh for their beautiful execution. Amazing effort all around!</p>
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