Sep 17 2010
Posts Tagged ‘google’
Apr 28 2010
Google has announced that it’s taking into account the speed at which your pages load for ranking search results. They follow by saying that fewer than 1% of search queries are effected by this change. Based on recent estimates from Nielsen that’s still 6 million searches a month so it may be time to take a look at your site’s performance.
Read the full announcement on Google’s Webmaster Blog:
As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests.
While site speed is a new signal, it doesn’t carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on Google.com at this point.
We encourage you to start looking at your site’s speed (the tools above provide a great starting point) — not only to improve your ranking in search engines, but also to improve everyone’s experience on the Internet.
Apr 20 2010
Recent results from the Nielsen MegaView report shows Google handled nearly 6 billion searches in the month of February. When it comes to your digital marketing plan, Google with two-thirds of the activity remains a central channel for your search campaigns.
Search Engine Marketshare: February 2010
Mar 18 2010
There are three major things that effect how search engines rank your site:
- Traffic
- Inbound Links
- Page Content and Coding
The reality is that if you don’t have decent traffic, it’s unlikely that google will see your site as relevant. If no one (of quality) is linking to you then you’re potential to satisfy the needs of google users is even lower. And finally if the content on your pages is not identical to what searchers are looking for there will be other sites that will appear first.
While this seems like bad news, it’s the situation every website owner is in so you’re not alone!
So what to do? With 65% market share google should be your main target. We recommend taking the long view and starting from the bottom up. Decide the 10 key phrases where you’d like to appear. Check out who appears in natural search results for these terms and how you measure up. Craft your page content to suit the phrases and code your pages with standards in mind. Find sites that should be linking to your content (like bloggers) and pitch them a story chock full of your key phrases.
Over time your page rank will improve. If it’s not improving fast enough, you’ll need to consider purchasing google adwords. As a side note, google says having an adwords campaign doesn’t improve your rank but having a google webmaster account and submitting an XML sitemap to google will help.
Nov 02 2009
What could be easier? You setup an account online, grab a piece of code, place it in your global templates and voila tracking begins.
Phase 1 – Benchmarks
Within days you start to see volume of traffic, unique visitors, number of pages viewed, time on site, location around the world, most popular content and more. These preliminary results establish a benchmark and start you thinking about how to improve your numbers.
Phase 2 – Compare to Past
Within a few months you notice the compare to past tools and start looking at the metrics from one month to the next. You overlay your knowledge of what marketing efforts are happening and start to make conclusions about what is driving quality traffic and what is not working.
Phase 3 – Campaign Tracking
Now you consider ramping up your marketing efforts but want an easier way to see how the various promotions are doing so you find the campaign tracking tool that automatically creates a URL embedded with a code for google to track it separately. From one screen you can see how all your campaigns are doing and even adjust the time period to gain more insight.
Phase 4 – Custom Segments
Then one day you notice a new feature in the lower left called custom segments. You click and realized that you can build profiles based on any data google offers. You create a group of users who looked at 1 page and another group of users that looked at more than 3 pages to see if there are any differences. You create a group of users outside the U.S., one within the U.S. and one in the northeast to see if behaviors change. You even create a group of people who viewed the client login screen and make a reasonable assumption that they are clients. By this time hours have elapsed.
What’s really amazing though is you had no experience with any metrics before and now you are a master of the data. That is the brilliant simplicity of Google Analytics.
Sep 18 2009
Google Labs is at it again trying to improve the way in which we browse news and publications online with their latest experiment Google Fast Flip. In typical Google fashion it’s simple to use and fast. That said, it’s no frills and the categories are so broad that finding something of interest is not likely in its current state. Check it out:
Apr 28 2010
Google has announced that it’s taking into account the speed at which your pages load for ranking search results. They follow by saying that fewer than 1% of search queries are effected by this change. Based on recent estimates from Nielsen that’s still 6 million searches a month so it may be time to take a look at your site’s performance.
Read the full announcement on Google’s Webmaster Blog:
As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests.
While site speed is a new signal, it doesn’t carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on Google.com at this point.
We encourage you to start looking at your site’s speed (the tools above provide a great starting point) — not only to improve your ranking in search engines, but also to improve everyone’s experience on the Internet.
Apr 20 2010
Recent results from the Nielsen MegaView report shows Google handled nearly 6 billion searches in the month of February. When it comes to your digital marketing plan, Google with two-thirds of the activity remains a central channel for your search campaigns.
Search Engine Marketshare: February 2010
Mar 18 2010
There are three major things that effect how search engines rank your site:
- Traffic
- Inbound Links
- Page Content and Coding
The reality is that if you don’t have decent traffic, it’s unlikely that google will see your site as relevant. If no one (of quality) is linking to you then you’re potential to satisfy the needs of google users is even lower. And finally if the content on your pages is not identical to what searchers are looking for there will be other sites that will appear first.
While this seems like bad news, it’s the situation every website owner is in so you’re not alone!
So what to do? With 65% market share google should be your main target. We recommend taking the long view and starting from the bottom up. Decide the 10 key phrases where you’d like to appear. Check out who appears in natural search results for these terms and how you measure up. Craft your page content to suit the phrases and code your pages with standards in mind. Find sites that should be linking to your content (like bloggers) and pitch them a story chock full of your key phrases.
Over time your page rank will improve. If it’s not improving fast enough, you’ll need to consider purchasing google adwords. As a side note, google says having an adwords campaign doesn’t improve your rank but having a google webmaster account and submitting an XML sitemap to google will help.
Nov 02 2009
What could be easier? You setup an account online, grab a piece of code, place it in your global templates and voila tracking begins.
Phase 1 – Benchmarks
Within days you start to see volume of traffic, unique visitors, number of pages viewed, time on site, location around the world, most popular content and more. These preliminary results establish a benchmark and start you thinking about how to improve your numbers.
Phase 2 – Compare to Past
Within a few months you notice the compare to past tools and start looking at the metrics from one month to the next. You overlay your knowledge of what marketing efforts are happening and start to make conclusions about what is driving quality traffic and what is not working.
Phase 3 – Campaign Tracking
Now you consider ramping up your marketing efforts but want an easier way to see how the various promotions are doing so you find the campaign tracking tool that automatically creates a URL embedded with a code for google to track it separately. From one screen you can see how all your campaigns are doing and even adjust the time period to gain more insight.
Phase 4 – Custom Segments
Then one day you notice a new feature in the lower left called custom segments. You click and realized that you can build profiles based on any data google offers. You create a group of users who looked at 1 page and another group of users that looked at more than 3 pages to see if there are any differences. You create a group of users outside the U.S., one within the U.S. and one in the northeast to see if behaviors change. You even create a group of people who viewed the client login screen and make a reasonable assumption that they are clients. By this time hours have elapsed.
What’s really amazing though is you had no experience with any metrics before and now you are a master of the data. That is the brilliant simplicity of Google Analytics.
Sep 18 2009
Google Labs is at it again trying to improve the way in which we browse news and publications online with their latest experiment Google Fast Flip. In typical Google fashion it’s simple to use and fast. That said, it’s no frills and the categories are so broad that finding something of interest is not likely in its current state. Check it out:
