Feb 17 2010
To be even more exact, kids ages 8-18 are spending 7 hours and 38 minutes on average consuming media. And they are not focused one device or channel. They’re multitasking so actually taking in 10 hours and 45 minutes worth of media content according to a recent study published by the Kaiser Family Foundation.
What we found particularly interesting…
- The majority of kids today have mobile phones (66%).
- More and more television viewing is occurring sometime after the show airs thanks to online video streaming and digital video recorders (41%).
- Time spent reading remained steady but reading magazines dropped over these past five years.
Read the CBS News Report: Youths Spend 7+ Hours/Day Consuming Media
Or take a look at the original study: Generation M2: Media in the Lives of 8- to 18-Year-Olds
