“The Make-A-Wish Foundation has tapped iNSPIRE agency to create collateral that will woo Spanish-speaking volunteers.
The win comes as part of a larger agreement between the Make-A-Wish Foundation and iNSPIRE’s parent agency Moroch Partners, which was signed this week to develop national public service announcements for the charity. INSPIRE will create Spanish-language Web content and print, radio and TV ads at a reduced price for the nonprofit.
…Work by Moroch and iNSPIRE is the latest in a spike of Make-A-Wish Foundation outreach efforts. Earlier in June, the Foundation launched a new Web site specifically for high-volume donors. The Wishes Forever portal, created by interactive agency Digital Pulp, offers a personalized account of where and how a donor’s money is being used.”
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“The Make-A-Wish Foundation, which grants the wishes of children with life-threatening medical conditions, has created a unique Web site for large donors. On the site, each donor is taken through a personalized experience of how his or her donation has made a difference in a child’s life.
It’s a nonprofit fundraising best practice to not only recognize large donors, but also to also show their money in action. Many nonprofits, for example, send donors a direct mailer with a DVD showcasing all the things the organization is doing with their funds.
Digital Pulp, the interactive marketing agency that has aided Make-A-Wish with its Web site development for the past four years, has built off of this idea and created a donor recognition platform that is more personal and has the ability to be ongoing.”
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“[After 27 years, the Make A Wish foundation] wanted to provide our chapters with a vehicle to unify their efforts and something that sponsors could get behind,” said Mike Pressendo, director of brand communications at Make A Wish Foundation, about the national campaign.
The central theme of the campaign, which launched in June, was that everyone, not just celebrities, has the power to grant a sick child’s wish.
With this in mind, the foundation and Digital Pulp Inc., its interactive agency, launched a new section on the Make A Wish Web site at www.wish.org. Called “Ways to Help,” it serves as a centralizing hub for people who are interested in helping out. Disney is the sponsor of the new section.
“Overall, Make A Wish is better leveraging the Web for communicating, finding volunteers and bringing in donations,” said Gene Lewis, partner and director of Web development at Digital Pulp Inc., New York.
Read Full Article: The Make A Wish Foundation attracts donors with first national campaign
“This holiday season, the Make-A-Wish Foundation of America has seen a big bump in online donations–which the organization attributes to its new, more user-friendly Web site”
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