AdAge weighs in on how brands can build a successful mobile app strategy citing 12 lessons from Benjamin Moore, Bank of America, Kraft and others. While they focus on the logistics of making your mobile app valuable, real-time and easy to buy, we found the insights on how people find apps (word of mouth), how you should be looking at your apps (as part of an integrated message) and how to measure success (in frequency of use not number of downloads) to be very interesting.
Read the Full Article: How Brands Can Build a Successful App Strategy
Don’t get us wrong we love cool stuff but we love it more when it has purpose. AdAge’s article about Mobile Apps gets to the heart of the issue. Excerpt from AdAge:
“Ultimately what we’ve concluded is: Don’t look at the latest technology and say, ‘We gotta do this,’” said Forrester Research analyst Neil Strother. “Look at what your customers are actually doing on mobile. How many people in your target have an iPhone? If it’s not many, consider waiting.” Now we know creating an app just to have one is a bad idea, but just what makes a good app? We asked app enthusiasts, creators and analysts what they’re seeing. Here are the great (and not-so great) branded apps that add entertainment, utility, social value, brand extension and even commerce.”
To see the cream of the crop, read the full article at: Marketers Get Wise, Design Mobile Apps With a Purpose
More and more donors are accessing the web from their mobile phone. Are you missing an opportunity to ask for a contribution? Allowing users to make a micro-donation ($5) from their mobile device is now easier than ever. Here’s one service provider with reasonable fees. Excerpt from mGive:
“Right now a nonprofit cannot (cost effectively) set up their own mobile giving campaign outside of the Mobile Giving Foundation, experts say. The easiest route is to work with a mobile application vendor that specializes in nonprofit work. Vendors can get a new campaign going within 4-6 weeks, have built proprietary systems for handling incoming and outgoing messages, and, if you need a customized campaign, they can work with you to provide it. You’ll get support, tracking, and advice. Typically, vendors charge for setup, monthly usage, and per-message usage. This mode of fundraising is a moving target right now so things can change quickly and new vendors will be entering the market.”
Learn More About This Service: mGive Pricing
