We’re very excited to announce that My Meth Life won “Best of Class” in the category of Advocacy from the Interactive Media Awards.
http://www.mymethlife.org
Delving deeply into the feelings that drive meth use, the site offers uncensored stories of what it is like to use and presents some healthier and realistic options for making a change.
We are extremely pleased with the number of user comments throughout the site. Friends, family, and former meth users are generously sharing their personal experiences with GMHC. All in a community effort to not judge but support those facing meth addiction.
View the award
Special thanks to the GMHC marketing team as well as our own Shirley, Katherine, Joe, Josh, Dan and Steven for all their work to make the site a reality.
NPR’s show On the Media interviewed Nicholas Kristof on the psychology of selling soap and how those tactics could be used to get people to care about some of the most compelling causes of our day. What surprised us was research by psychologist Paul Solvic showing the number at which we tune out… it’s not hundred… it’s two. Here is an excerpt from NPR:
NICHOLAS KRISTOF: Well, I came across social psychologist Paul Slovic who has done a great deal of work in this area, and the experiments typically involve exposing people to a particular scenario and then seeing if they will contribute.
One of the classic experiments involves a seven-year-old girl from the country of Mali who’s starving and asking if people will help her out. Everybody wants to help Rokia. But if you ask people to help 21 million hungry people in Africa, nobody particularly wants to help them.
Maybe what I found even more depressing is that the moment you even provide more background information to Rokia, if you say that she is hungry because of a famine in her country, then interest in helping her tends to drop.
You know, we all know that at some point people tend to get numbed and tune out, but [LAUGHS] one of the things that I found fascinating was the number at which we tend to tune out. It’s not a million, it’s not a thousand, it’s not even a hundred – it’s two.
Listen to the Interview at NPR
Fight AIDS, Love Life. With this new tag line, the Gay Men’s Health Crisis (GMHC) launched its new web site: www.gmhc.org on World AIDS day. GMHC is a New York based non-profit organization founded in 1981. It’s the world’s first and leading provider of HIV/AIDS prevention, care and advocacy. GMHC underwent a rebranding effort to modernize its image and its impact on new audiences. The web site reflects the new branding work and showcases the breadth and depth of GMHC services and efforts. With over 150 staff and similar numbers of volunteers, GMHC provides services and care for thousands of New Yorkers and have a nation-wide impact on education, advocacy and research.
GMHC also launched its crystal meth site: www.mymethlife.org. My Meth Life is a non-judgmental, educational resource for anyone affected by crystal methamphetamine use and abuse. Crystal meth use is a risk factor for HIV transmission and infection.
Digital Pulp is proud to contribute to GMHC’s ongoing efforts to “Fight AIDS, Love Life”.
Search Discovery signed three clients last quarter. Mint.com is a personal finance service; Southern Explorations offers eco-travel tours; and Mountain Reservations is a ski rental outfit.
Music blog network MOG hired Alex Brough as VP of sales and strategic partnerships. He was previously head of West Coast sales for MTV’s digital platforms.
Digital Pulp has launched a site for the PayItGreen Alliance, a group created by the Electronic Payments Association to encourage consumers and businesses to save paper by managing their finances electronically. The EPA represents thousands of financial institutions and businesses, according to Digital Pulp.
Kate Rodler has joined Ladies Who Launch, a Web site for female entrepreneurs, as VP of sales. She previously held the same title at Entrepreneur Media.
Cycle Trader selected ATG’s eStara for its click to call technology. The provider of classified ads for motorcycle, PWC and snowmobile buyers launched a new “Full Throttle Solution” using eStara’s technology.
