http://blog.digitalpulp.com Better experiences start here Mon, 14 Nov 2011 20:13:57 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://blog.digitalpulp.com/2010/06/18/marketing-emails-see-open-rate-of-nearly-20/ http://blog.digitalpulp.com/2010/06/18/marketing-emails-see-open-rate-of-nearly-20/#comments Fri, 18 Jun 2010 17:49:06 +0000 sblecher http://www.digitalpulp.com/blog/?p=1157 According to a survey released in June, the Direct Marketing Association has found marketing e-mails using a house list are seeing an average open rate of nearly 20%. Click-through and conversion rates are still extremely low at 6.64% and 1.73% respectively. How does your list measure up?

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