Have you felt pressure when sitting in the salon chair to explain your entire hair history in just a few short sentences? Well rest easy. Redken has just launched The Art of Consultation…
(Redken pro account required; Click “My Clients” to start consultations)
This new online client profiler system gives Redken stylists enhanced tools to interact with their clients before they walk through door and sit down in the salon chair. This new tool allows stylists to create custom hair plans and record individual hair needs, track appointments, formulas, retail purchases for each individual client and keep all this information available to them long after the appointment has ended.
“The tool has taken offline printed manuals, tear sheets, loads and loads of paper and brought them to a new dimension online. The usability is fantastic and more robust then our offline product. DP has taken a very complicated process and created a user experience that allows my customers to easily use this tool with out much explanation.” - Matt Courtney, Director Web Production & Design, Redken 5th Avenue NYC
“Being able to store client information in one, user-friendly place, is imperative to the stylist fully utilizing the Redken Art of Consultation system. The fact that they can also send out the Client Profiler Form prior to the appointment, saves the stylist and the client time in the end.” - Marketing Team, Redken 5th Avenue NYC
Many thanks to Matt and the Redken marketing team as well as Sam, Stuart, Josh, and Justin for all their engineering efforts!
Tacoda hired Adrian Lacey as managing director in London. Previously digital director at Publicitas Europe, Lacey will head up Tacoda’s U.K. operation.
Digital Pulp redesigned two Web sites operated by Redken, 5th Avenue NYC.
The digital agency revamped the consumer Redken.com
site and the salon professional Redkensalon.com
site for the beauty supply company.
ESPN tapped the Sarkissian Mason agency to create its ESPN The Magazine Web site.
ShopLocal.com selected Aggregate Knowledge to provide user-driven product suggestions. The online shopping and marketing services firm’s Web site will use the Pique Onsite Discovery system from Aggregate Knowledge.
Women’s Bean Project selected The Email Experience Council to create an e-mail campaign. The e-mail marketing arm of the Direct Marketing Association designed, created, and launched the campaign for the non-profit organization that employs women from areas with chronic unemployment and poverty.
T3 hired Rich Terry as a group creative director. Terry joined the agency after a stint as a freelance creative director. Earlier he was SVP and group creative director at GSD&M.
Cycle Trader selected ATG’s eStara for its click to call technology. The provider of classified ads for motorcycle, PWC and snowmobile buyers launched a new “Full Throttle Solution” using eStara’s technology.
Read Full Article: Execs & Accounts for February 19, 2008