A recent article from MediaPosts revealed some astounding statistics about the digital link between students and universities:
“About 72% of college-bound high school seniors found a school’s homepage by searching online”
As a result NYU has put paid search at the center of their digital market strategy saying… “NYU runs between 50 and 70 campaigns simultaneously, focusing on specific keywords like bioethics, cinema studies, playing the double bass, dentistry or dramatic writing, as well as marketing for geography. Each campaign initially gets between 20 and 30 keywords. Croce-Galis reviews all campaigns every three days.”
And results that show… “About 85% of applicants who applying to NYU’s MFA programs come from Google ads”.
It great to see higher ed institutions using the digital medium so successfully to draw in prospective students. For more details read the full article from MediaPost at:
NYU Back To School: Higher Ed Search Terms Rise 42%
