TopRank asked its readers, “What 3 online marketing channels & tactics will you emphasize in 2011?” The number one answer? Not social media, not email marketing. The top digital marketing tactic for OMB readers in 2011, out of 44 choices provided, is Search Engine Optimization.
Excerpt from Article:
“While social media marketing continues to get a lot of media attention and companies are investing more ($1.2 billion 2011, Forrester), search marketing (PPC and SEO) gets the lion’s share of digital marketing budgets ($20.7 billion 2011, Forrester).”
Read More at: SEO Tops Digital Marketing Tactics for 2011
At Digital Pulp, we recommend monitoring organic search and reporting the findings at least quarterly. For paid search we like to see a sustained effort, so optimization is possible and learnings can be built upon. If search is on your mind and you have questions let us know.
