Digital Pulp Blog » Web Standards http://blog.digitalpulp.com Better experiences start here Mon, 14 Nov 2011 20:13:57 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 The Promise and Realities of HTML5 http://blog.digitalpulp.com/2010/06/21/the-promise-and-realities-of-html5/ http://blog.digitalpulp.com/2010/06/21/the-promise-and-realities-of-html5/#comments Mon, 21 Jun 2010 13:00:28 +0000 sblecher http://www.digitalpulp.com/blog/?p=1133 blog_HTML5We have always been a strong proponent of web standards. Without them we couldn’t execute our designs perfectly across browsers. So recently hearing and seeing the possibility of HTML5 and what that could mean for us as a digital agency was very exciting…

  • Visually arresting typographic layouts… that are search engine friendly
  • Videos that play on any site… or mobile device seamlessly

The realities, however, are slowly coming to light. Streaming Media released a study showing that less than 50% of publishers were ready to implement HTML5 video and by implementing the standard there are some drawbacks to the flexibility of display. And then Apple released an HTML5 showcase that dazzled us for sure but only two of the demos actually use HTML5. There will be more to this story for sure.

So where does that leave us?

Well the good news is we know it’s coming and can plan accordingly. Every client should be thinking about their digital experience and how it works across browsers, on mobile devices like the iPhone and Android as well as the up-and-coming iPad. So we may continue to see some Flash development in the short run but as HTML5 matures Digital Pulp will be looking to leverage the best of these new web standards to help our clients take advantage of the best of what’s possible.

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